Australia is the country where the expression "PC" means police constable or personal computer and the word "harass" is actually two words.
Alexei Sayle, the comedian, when asked by an Australian immigration officer whether he had a criminal record, famously replied "I'm sorry, I didn't realise you still needed one."
Australian adverts are just that little bit bolder than is allowable anywhere else
As a result of the liberty which Australians seem to enjoy, frustrated advertising copywriters from all over the world frequently wish they could be working on a campaign for the Australian market.
Typical Australian ads might be:
For Diocalm or Arret:
...."Now you can fart with confidence." (It goes without saying that the accompanying video would actually show the fart being lit at the dinner table to universal acclaim.)
For Ex Lax:
Slimmers! - now you can lose 2 pounds a day
(This runs in parallel with the famous "Has the bottom fallen outof your world? Take Ex Lax and let the world fall out of your bottom.")
For an anti-perspirant:
"Now you really won't sweat much for a fat girl"
For moisturiser:
"The world's most powerful moisturiser since George Clooney"
Advert found in the Australian Canberra Times, Personals Section...
WANTED
A tall well-built woman with good
reputation, who can cook frogs
legs, who appreciates a good fuc-
schia garden, classic music and tal-
king without getting too serious.
But please only read lines 1,3 and 5
Sunburnt thighs are a B I G problem in Australia,
Here is a possible ad to address this:
Men. End sore upper thigh misery today. Stop your shorts from chafing with Viagra.
